C. Verhoef, Peter : rechercher sur Z-Library

Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, Michael Tsiros, Leonard A. Schlesinger

Année:

2016

Langue:

english

Fichier:

PDF, 978 KB

english, 2016

Customer Experience Creation: Determinants, Dynamics and Management Strategies

Journal:

Verhoef, Peter C., Kannan, P.K., Inman, J. Jeffrey

Année:

2009

Langue:

english

Fichier:

PDF, 422 KB

english, 2009

From Multi-Channel Retailing to Omni-Channel Retailing

Journal:

Leeflang, Peter S.H., Verhoef, Peter C., Dahlström, Peter, Freundt, Tjark

Année:

2015

Langue:

english

Fichier:

PDF, 469 KB

english, 2015

Challenges and solutions for marketing in a digital era

Journal:

European Management Journal

Année:

2014

Langue:

english

Fichier:

PDF, 1.56 MB

english, 2014

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Verhoef, Peter C.

Journal:

Peter C. Verhoef, Scott A. Neslin, Björn Vroomen

Année:

2003

Langue:

english

Fichier:

PDF, 131 KB

english, 2003

Multichannel customer management: Understanding the research-shopper phenomenon

Journal:

Année:

2007

Langue:

english

Fichier:

PDF, 802 KB

english, 2007

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Verhoef, Peter C., Stephen, Andrew T., Kannan, P.K., Luo, Xueming, Abhishek, Vibhanshu, Andrews, Michelle, Bart, Yakov, Datta, Hannes, Fong, Nathan, Hoffman, Donna L., Hu, Mandy Mantian, Novak, Tom, R

Journal:

Gensler, Sonja, Neslin, Scott A., Verhoef, Peter C.

Année:

2017

Langue:

english

Fichier:

PDF, 386 KB

english, 2017

The Showrooming Phenomenon: It's More than Just About Price

Journal:

Verhoef, Peter C, Leeflang, Peter S.H

Année:

2017

Langue:

english

Fichier:

PDF, 379 KB

english, 2017

Understanding the Marketing Department's Influence Within the Firm

Journal:

Sonja Gensler, Peter C. Verhoef, Martin Böhm

Année:

2009

Langue:

english

Fichier:

PDF, 198 KB

english, 2009

Understanding consumers’ multichannel choices across the different stages of the buying process

Journal:

Verhoef, Peter C., Lemon, Katherine N.

Année:

2012

Langue:

english

Fichier:

PDF, 284 KB

english, 2012

Successful customer value management: Key lessons and emerging trends

Journal:

European Management Journal

Année:

2013

Langue:

english

Fichier:

PDF, 947 KB

english, 2013

The impact of hard discounter presence on store satisfaction and store loyalty

Hunneman, Auke, Verhoef, Peter C., Sloot, Laurens M.

Journal:

Journal of Retailing and Consumer Services

Année:

2021

Fichier:

PDF, 913 KB

2021

The effect of acquisition channels on customer loyalty and cross-buying

Peter C. Verhoef, Bas Donkers

Journal:

Matilda Dorotic, Tammo H.A. Bijmolt, Peter C. Verhoef

Année:

2005

Langue:

english

Fichier:

PDF, 148 KB

english, 2005

Loyalty Programmes: Current Knowledge and Research Directions

Journal:

International Journal of Management Reviews

Année:

2012

Langue:

english

Fichier:

PDF, 310 KB

english, 2012

Customer intimacy and commitment to relationships with firms in five different sectors: Preliminary evidence

Marnix S. Bügel, Peter C. Verhoef, Abraham P. Buunk

Journal:

Journal of Retailing and Consumer Services

Année:

2011

Langue:

english

Fichier:

PDF, 302 KB

english, 2011

The predictive ability of different customer feedback metrics for retention

de Haan, Evert, Verhoef, Peter C., Wiesel, Thorsten

Journal:

Herhausen, Dennis, Kleinlercher, Kristina, Verhoef, Peter C., Emrich, Oliver, Rudolph, Thomas

Année:

2015

Langue:

english

Fichier:

PDF, 485 KB

english, 2015

Loyalty Formation for Different Customer Journey Segments

Journal:

Verhoef, Peter C., Broekhuizen, Thijs, Bart, Yakov, Bhattacharya, Abhi, Qi Dong, John, Fabian, Nicolai, Haenlein, Michael

Année:

2019

Langue:

english

Fichier:

PDF, 1.18 MB

english, 2019

Digital transformation: A multidisciplinary reflection and research agenda

Journal:

Journal of Business Research

Année:

2019

Langue:

english

Fichier:

PDF, 809 KB

english, 2019

Modeling CLV: A test of competing models in the insurance industry

Bas Donkers, Peter C. Verhoef, Martijn G. de Jong

Journal:

Quantitative Marketing and Economics

Année:

2007

Langue:

english

Fichier:

PDF, 336 KB

english, 2007

Consumer Perception and Evaluation of Waiting Time: A Field Experiment

Gerrit Antonides, Peter C. Verhoef, Marcel van Aalst

Journal:

Journal of Consumer Psychology

Année:

2002

Langue:

english

Fichier:

PDF, 2.77 MB

english, 2002

Generating global brand equity through corporate social responsibility to key stakeholders

Anna Torres, Tammo H.A. Bijmolt, Josep A. Tribó, Peter Verhoef

Journal:

Année:

2012

Langue:

english

Fichier:

PDF, 294 KB

english, 2012

Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development

Peter C. Verhoef

Journal:

Ou, Yi-Chun, Verhoef, Peter C., Wiesel, Thorsten

Année:

2003

Langue:

english

Fichier:

PDF, 3.01 MB

english, 2003

The effects of customer equity drivers on loyalty across services industries and firms

Journal:

Journal of the Academy of Marketing Science

Année:

2017

Langue:

english

Fichier:

PDF, 615 KB

english, 2017

The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators

van Doorn, Jenny, Onrust, Marjolijn, Verhoef, Peter C., Bügel, Marnix S.

Journal:

Hans Risselada, Peter C. Verhoef, Tammo H.A. Bijmolt

Année:

2017

Langue:

english

Fichier:

PDF, 561 KB

english, 2017

Staying Power of Churn Prediction Models

Journal:

Umut Konuş, Peter C. Verhoef, Scott A. Neslin

Année:

2010

Langue:

english

Fichier:

PDF, 576 KB

english, 2010

Multichannel Shopper Segments and Their Covariates

Journal:

Peter C Verhoef, Harry Commandeur

Année:

2008

Langue:

english

Fichier:

PDF, 370 KB

english, 2008

Driving Customer Equity, How Customer Lifetime Value is Reshaping Corporate Strategy: Roland T. Rust, Valarie A. Zeithaml, Katherine N. Lemon, The Free Press, New York; (2000), 292pp.

Journal:

Long Range Planning

Année:

2001

Langue:

english

Fichier:

PDF, 56 KB

english, 2001

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Bolton, Ruth N, Lemon, Katherine N, Verhoef, Peter C

Journal:

Jenny van Doorn and Peter C. Verhoef

Année:

2008

Langue:

english

Fichier:

PDF, 144 KB

english, 2008

Critical Incidents and the Impact of Satisfaction on Customer Share

Journal:

de Haan, Evert, Kannan, P.K., Verhoef, Peter C., Wiesel, Thorsten

Année:

2008

Langue:

english

Fichier:

PDF, 2.75 MB

english, 2008

Device Switching in Online Purchasing: Examining the Strategic Contingencies

Journal:

Verhoef, Peter C., Bijmolt, Tammo H.A.

Année:

2018

Langue:

english

Fichier:

PDF, 1.04 MB

english, 2018

Marketing perspectives on digital business models: A framework and overview of the special issue

Journal:

Erik T. Verhoef, Peter Nijkamp

Année:

2019

Langue:

english

Fichier:

PDF, 574 KB

english, 2019

Externalities in urban sustainability: Environmental versus localization-type agglomeration externalities in a general spatial equilibrium model of a single-sector monocentric industrial city

Journal:

Ecological Economics

Année:

2002

Langue:

english

Fichier:

PDF, 278 KB

english, 2002

The Short- and Long-Term Impact of an Assortment Reduction on Category Sales

Laurens M. Sloot, Dennis Fok and Peter C. Verhoef

Journal:

Journal of Marketing Research

Année:

2006

Langue:

english

Fichier:

PDF, 2.04 MB

english, 2006

The effects of mailing design characteristics on direct mail campaign performance

Feld, Sebastian, Frenzen, Heiko, Krafft, Manfred, Peters, Kay, Verhoef, Peter C.

Journal:

Risselada, Hans, Verhoef, Peter C., Bijmolt, Tammo H.A.

Année:

2013

Langue:

english

Fichier:

PDF, 478 KB

english, 2013

Dynamic Effects of Social Influence and Direct Marketing on the Adoption of High-Technology Products

Journal:

Peter C. Verhoef and Peter S. H. Leeflang

Année:

2014

Langue:

english

Fichier:

PDF, 220 KB

english, 2014

Understanding the Marketing Department's Influence within the Firm

Journal:

Matilda Dorotic, Dennis Fok, Peter C. Verhoef and Tammo H. A. Bijmolt

Année:

2009

Langue:

english

Fichier:

PDF, 3.50 MB

english, 2009

Do vendors benefit from promotions in a multi-vendor loyalty program?

Journal:

Ou, Yi-Chun, Verhoef, Peter C.

Année:

2011

Langue:

english

Fichier:

PDF, 1.54 MB

english, 2011

The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers

Journal:

Journal of Business Research

Année:

2017

Langue:

english

Fichier:

PDF, 360 KB

english, 2017

App Adoption: The Effect on Purchasing of Customers Who Have Used a Mobile Website Previously

Liu, Huan, Lobschat, Lara, Verhoef, Peter C., Zhao, Hong

Journal:

Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

Année:

2019

Langue:

english

Fichier:

PDF, 1.60 MB

english, 2019

The theoretical underpinnings of customer asset management: A framework and propositions for future research

Journal:

Journal of the Academy of Marketing Science

Année:

2004

Langue:

english

Fichier:

PDF, 2.97 MB

english, 2004

Understanding brand and dealer retention in the new car market: The moderating role of brand tier

Peter C. Verhoef, Fred Langerak, Bas Donkers

Journal:

Laurens M. Sloot, Peter C. Verhoef

Année:

2007

Langue:

english

Fichier:

PDF, 293 KB

english, 2007

The Impact of Brand Delisting on Store Switching and Brand Switching Intentions

Journal:

Peter S.H. Leeflang, Tammo H.A. Bijmolt, Jenny van Doorn, Dominique M. Hanssens, Harald J. van Heerde, Peter C. Verhoef, Jaap E. Wieringa

Année:

2008

Langue:

english

Fichier:

PDF, 411 KB

english, 2008

Creating lift versus building the base: Current trends in marketing dynamics

Journal:

Lhoest-Snoeck, Sietske, van Nierop, Erjen, Verhoef, Peter C.

Année:

2009

Langue:

english

Fichier:

PDF, 251 KB

english, 2009

Customer Equity: Building and Managing Relationships as Valuable Assets: Robert C. Blattberg, Gary Getz and Jacquelyn S. Thomas, Harvard Business School Press (2000), 228 pp., £21.99

Peter C Verhoef

Journal:

Long Range Planning

Année:

2002

Langue:

english

Fichier:

PDF, 56 KB

english, 2002

For New Customers Only: A Study on the Effect of Acquisition Campaigns on a Service Company's Existing Customers' CLV

Journal:

Trampe, Debra, Konuş, Umut, Verhoef, Peter C.

Année:

2014

Langue:

english

Fichier:

PDF, 422 KB

english, 2014

Customer Responses to Channel Migration Strategies Toward the E-channel

Journal:

Ruth N. Bolton, Katherine N. Lemon and Peter C. Verhoef

Année:

2014

Langue:

english

Fichier:

PDF, 723 KB

english, 2014

Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision

Journal:

Bas Donkers, Philip Hans Franses and Peter C. Verhoef

Année:

2008

Langue:

english

Fichier:

PDF, 2.72 MB

english, 2008

Selective Sampling for Binary Choice Models

Journal:

Journal of Marketing Research

Année:

2003

Langue:

english

Fichier:

PDF, 1.31 MB

english, 2003

Understanding consumers' multichannel choices across the different stages of the buying process

Sonja Gensler, Peter C. Verhoef and Martin Böhm

Journal:

Krafft, Manfred, Arden, Christine M., Verhoef, Peter C.

Année:

2012

Langue:

english

Fichier:

PDF, 1.42 MB

english, 2012

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Journal: